Design studio Ragged Edge has created a brand identity for London’s Camden Market, including two custom typefaces inspired by the area’s iconic bridge sign by John Bulley. Following the overarching concept of “unfollow convention”, which aims to connect with Camden’s long-time reputation for creativity and subculture, the identity is designed to be adapted by the market’s eclectic population.

http://www.itsnicethat.com/news/camden-market-rebrand-ragged-edge-031116