The LA Original program is dedicated to helping support creative entrepreneur programs across Los Angeles.
72andSunny Made a Funky New Logo for L.A.’s Creative Culture and Businesses A wide-open canvas where you fill in the blank. The agency meant its open design, with the long-bottomed letter “L,” to indicate the space that the sprawling and diverse city provides to be creative. Setting aside whether it’s immediately intelligible out of context, the practical benefits of that shape (as a literal platform of sorts for other, more specific visual elements) are evident in the video and the product photos, as well as a series of posters that will appear at the LA Original store in the Westfield Century City mall. ..