The Jewish Museum wanted “an engaging, exciting, contemporary branding that embodied the Jewish heritage and culture of the Museum.
Sagmeister & Walsh researched the origins of the Star of David and discovered “sacred geometry” – a geometric system created from calculations using numbers considered to have spiritual significance – from which they were able to create a new identity. https://www.dezeen.com/2014/05/08/sagmeister-and-walsh-new-york-jewish-museum-rebrand/

https://sagmeisterwalsh.com/work/all/jewish-museum-identity/