Having met patients, families and carers to experience the disease first-hand, we developed a strong and instantly recognisable identity. The new logotype is bold and confident, but like the human mind it also changes… The ‘vanishing points’ – the blurred, fading elements in the typographic style – visualise the effects of dementia, while some people have also seen them as sources of light and hope.

https://studiodumbar.com/work/alzheimer-nederland