The past year was filled with developments in virtual reality and voice UX, as well as the prominence of geometric shapes in design, so what will 2020 bring for web design?
“Approximately 83% of millennials say quality content plays a big role in their purchasing decisions. That is why it is increasingly important for brand websites to focus on a unique and custom design to pull visitors in. This generation of spenders is conscious about where they send their money, so building an engaging, all-encompassing custom site is imperative to maintaining the attention and attracting the dollars of this generation.”
“… 2020 in web design looks exciting…but also more competitive than ever. Make sure that the end result includes a fast-loading website.”
“I am excited to see websites that use bold font choices and simplistic and sleek layouts with a less-is-more approach to web design, including integrating micro animations to add interest to important areas of a page, all the while considering the UX of mobile. These creative design elements should be used in a way that improves the onsite user experience in a meaningful way,…”
“Provide a design with an overall aesthetic that’s clean and minimal in order to create a natural focus on content. Whitespace is your friend; consider it as a natural framing element. Clarity is key.”
2020
large typography
eye-catching visuals
more accessible web design https://www.w3.org/TR/WCAG20: adequate color contrast and using the default link underlines
focus on a unique and custom design
micro-animations to add interest to important areas of a page. https://creativemarket.com/huseyingayiran/4059821-Animated-Vector-Icons-Movin-Icons
Lottie animations
emphasizing simplification in both content delivery and presentation
Our belief is that these trends will continue to escalate in 2020. Websites will continue to become more concise in their text and bolder in their calls to action. Users are becoming increasingly accustomed to immediate answers to their queries and will quickly abandon websites that do not make the most important information readily available. It seems that imagery will continue to monopolize the real estate on websites, too, thus continuing to increase the value of exceptional photography.”