Poster for Gyeonggi Museum of Modern Art

This is a Poster. It was designed by Min Choi and Sulki Choi and made for (as the client) Gyeonggi Museum of Modern Art and firm: Sulki & Min. It is dated 2010 and we acquired it in 2014. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

This striking poster was designed to promote an outdoor exhibition held at the Gyeonggi Museum of Modern Art in Ansan in 2010. The English language translation of the exhibition title is quite different from the literal translation of the Korean title, which means “Whatever happened to the theme park.” Sulki & Min were interested in incorporating the idea of porosity and transparency into their poster design, drawing on Modernist references: Gerd Arntz’s human figures for the Isotype system are laid out across the background of the poster, while the letterforms are derived from Josef Albers. Each element is treated with a graphic mind towards translucence, so that the buildup of layers maintains a sense of airy space evocative of the exhibition’s theme.

https://collection.cooperhewitt.org/objects/68730185/