CONIFER IS A RESEARCH AND INNOVATION CONSULTANCY.
“We blend ethnographic research and design research techniques to gather perspective-shifting insights. Our approach is designed to broaden perspectives, explore possible futures and identify needs that can drive true innovation, market differentiation, and business growth through leading market research methods.”

https://blog.coniferresearch.com/

Zie de artikel over “Experience Maps”: https://blog.coniferresearch.com/hubfs/freemiums/5e-framework/5e-experience-maps.pdf
https://blog.coniferresearch.com/