Design, Art Direction & illustration for the rebranding of EDP, an energy company in Portugal. Creating the identity and range of collateral that includes, but not limited to TV commercials, ad campaign, screen savers, motion sensitive and sound sensitive posters, iPad and iPhone games and social media campaigns.

The identity is designed from four simple shapes: a circle, half circle, square and triangle which were layered to create hundreds of logos and illustrations which can combine to tell the story of the EDP brand.

http://www.sagmeisterwalsh.com/work/project/edp/

EDP from Brand New School on Vimeo.