If harnessed correctly, designers can use the Colour Affects System to control the message of their colour palettes and, crucially, kill subjective debate
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https://www.creativebloq.com/features/the-designers-guide-to-using-colour-in-branding How to pick the perfect colour palette: https://www.creativebloq.com/features/how-to-pick-the-perfect-colour-palette-every-time
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