{"id":1124,"date":"2016-12-14T21:37:15","date_gmt":"2016-12-14T21:37:15","guid":{"rendered":"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/?p=1124"},"modified":"2016-12-14T21:37:45","modified_gmt":"2016-12-14T21:37:45","slug":"1124","status":"publish","type":"post","link":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2016\/12\/14\/1124\/","title":{"rendered":"Sauvage – Cafe & Cocktail Bar identity"},"content":{"rendered":"

\"\"Sauvage\u00a0is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being reflective of the staple establishments of New York and Paris, and has\u00a0a menu of French-accented American dishes. This is also reflected throughout its interior design, a mix of mosaic flooring, brass rimmed circular tables, bent wood furniture, ornamental mirrors, brass fixtures and fittings, and a curved bar with a white marble top.<\/p>\n

Sauvage\u2019s\u00a0visual identity, designed by New York studio Triboro, mirrors some of the period European and American interior influences, whilst\u00a0working in individual personality\u00a0through colour and form. This runs across business cards, menus, coffee cups, coasters and tote bags, and included signage and web design.<\/p>\n

Where interior design sets mood; appearing as an expression of menu and contributing to\u00a0an informal and personable experience, visual\u00a0identity introduces something in the way of attitude and personality.<\/p>\n

Abstracts provide much of this personality, both punctuating interior through menus, and dominating online experience. These are bright, lively and full of character with an interesting contrast of flat, rough cut shapes\u00a0and the light and shade of three-dimensional backgrounds. These invoke more a feeling of energy and vibrancy than anything communicatively specific. Some will make a connection with\u00a0Jazz record\u00a0covers, others something else.<\/p>\n

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There are some lovely colour combinations and a crafty, hand cut quality to shapes with a good balance of positive and negative space. You could infer\u00a0a creativity and vibrancy of menu, however, these feel more to do with mood.<\/p>\n

A\u00a0pleasant variety yet continuity exists between\u00a0these, with\u00a0compositions that fit well into squares, perhaps another record reference, but sensitive to contexts such as rectangular matchbooks, circular coasters and the curve of the coffee cups.<\/p>\n

Colour and shape is effectively emphasised by a\u00a0light background and plenty of space, or inverted, with rough shaped knocked out of colourful background. Together these\u00a0establish\u00a0an unmistakable link between print and digital experience.<\/p>\n

\"\" \"\"<\/p>\n

Menu layouts again feel like references to LPs, particularly in the use of bold and regular weights, structure and\u00a0square context and in a\u00a0pricing format reminiscent of track numbers. Whether intentional or not it is difficult to shake, but certainly something that feels appropriate for a cafe making\u00a0a connection between\u00a0European and American culture and visually articulating something of a lively atmosphere. More from Triboro on BP&O<\/a>.<\/p>\n

\"\"<\/p>\n

http:\/\/bpando.org\/2016\/10\/10\/branding-sauvage\/<\/a><\/p>\n

http:\/\/triborodesign.com\/work\/sauvage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sauvage\u00a0is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being \n [...]<\/a>","protected":false},"author":3,"featured_media":1125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,9],"tags":[47,94],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beeld","category-vorm","tag-illustratie","tag-visuele-identiteit"],"_links":{"self":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/1124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/comments?post=1124"}],"version-history":[{"count":2,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/1124\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/1124\/revisions\/1132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media\/1125"}],"wp:attachment":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media?parent=1124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/categories?post=1124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/tags?post=1124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}