{"id":1834,"date":"2017-09-12T13:06:56","date_gmt":"2017-09-12T13:06:56","guid":{"rendered":"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/?p=1834"},"modified":"2017-09-12T13:07:32","modified_gmt":"2017-09-12T13:07:32","slug":"1834","status":"publish","type":"post","link":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2017\/09\/12\/1834\/","title":{"rendered":"Audi Campaign"},"content":{"rendered":"<p>Saatchi &amp; Saatchi Bulgaria has launched a powerful print campaign for Audi to encourage people to \u201cleave your phone while you drive.\u201d The advertisements aim to pinpoint how using your phone can warp your perception of distances while you\u2019re on the road.<br \/>\nIn one print, a scenic cliff road is overlaid by an Instagram image of the same view, highlighting the negligence of drivers who are \u201ctoo self-confident in their multitasking skills.\u201d<br \/>\nIn another ad, the \u2018driver\u2019 is portrayed to have been blindsided by railway tracks on the road while chatting on the phone.<br \/>\nThe third ad is possibly the most poignant one, since it involves another life. While browsing through Facebook, the \u2018driver\u2019 appears to have overlooked a deer as it starts to dash across the road.<br \/>\n<a href=\"https:\/\/designyoutrust.com\/2017\/08\/audi-campaign-illustrates-how-using-your-phone-warps-your-perception-of-the-road\/\" target=\"_blank\" rel=\"noopener\">https:\/\/designyoutrust.com\/2017\/08\/audi-campaign-illustrates-how-using-your-phone-warps-your-perception-of-the-road\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1836\" src=\"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/2-15.jpg\" alt=\"\" width=\"990\" height=\"660\" srcset=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/2-15.jpg 990w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/2-15-300x200.jpg 300w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/2-15-768x512.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1835\" src=\"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/1-16.jpg\" alt=\"\" width=\"990\" height=\"660\" srcset=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/1-16.jpg 990w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/1-16-300x200.jpg 300w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/1-16-768x512.jpg 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Saatchi &amp; Saatchi Bulgaria has launched a powerful print campaign for Audi to encourage people to \u201cleave your phone while you drive.\u201d The \n<a class=\"moretag\" href=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2017\/09\/12\/1834\/\"> [...]<\/a>","protected":false},"author":3,"featured_media":1837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[18],"class_list":["post-1834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beeld","tag-concept"],"_links":{"self":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/1834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/comments?post=1834"}],"version-history":[{"count":2,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/1834\/revisions"}],"predecessor-version":[{"id":1839,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/1834\/revisions\/1839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media\/1837"}],"wp:attachment":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media?parent=1834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/categories?post=1834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/tags?post=1834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}