{"id":2107,"date":"2017-10-13T12:36:37","date_gmt":"2017-10-13T12:36:37","guid":{"rendered":"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/?p=2107"},"modified":"2017-10-13T12:39:40","modified_gmt":"2017-10-13T12:39:40","slug":"tv4-play","status":"publish","type":"post","link":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2017\/10\/13\/tv4-play\/","title":{"rendered":"TV4 Play"},"content":{"rendered":"<p><strong>Bringing Sweden\u2019s most popular TV channel to life<\/strong><br \/>\nThe way people consume television is changing. There is a shift away from linear TV to a digital experience that\u2019s accessible whenever and wherever people want. We understood that TV4\u2019s future lies in TV4 Play and wanted to create an identity that made the inevitable transition as easy as possible for people \u2013 for both the digitally illiterate and the digitally savvy. <a href=\"http:\/\/www.boldscandinavia.com\/work\/tv4-play\/\" rel=\"noopener\" target=\"_blank\">http:\/\/www.boldscandinavia.com\/work\/tv4-play\/<\/a><\/p>\n<p>The typeface named Quattro Sans was specially created for all TV4 communication. It is a friendly, human and contemporary typeface with focus on readability. Corporate Font developed by <a href=\"http:\/\/macrhino.com\/\">Stefen Hattenbach<\/a>.<br \/>\nA comprehensive set of functional and emotional picograms and emojis were created, drawn to complement the custom-made typeface Quattro Sans.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/ikoner_roda.png\" alt=\"\" width=\"762\" height=\"844\" class=\"alignnone size-full wp-image-2111\" srcset=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/ikoner_roda.png 762w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/ikoner_roda-271x300.png 271w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/tonalitet-1024x784.png\" alt=\"\" width=\"747\" height=\"572\" class=\"alignnone size-large wp-image-2112\" srcset=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/tonalitet-1024x784.png 1024w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/tonalitet-300x230.png 300w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/tonalitet-768x588.png 768w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/7-1024x576-1024x576.jpg\" alt=\"\" width=\"747\" height=\"420\" class=\"alignnone size-large wp-image-2109\" srcset=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/7-1024x576.jpg 1024w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/7-1024x576-300x169.jpg 300w, https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-content\/uploads\/7-1024x576-768x432.jpg 768w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><br \/>\nThe familiar buttons from the remote control are given new life as playful, animated, physical objects. They are integrated throughout TV4 Play\u2019s world, becoming an integral part of the identity. <\/p>\n","protected":false},"excerpt":{"rendered":"Bringing Sweden\u2019s most popular TV channel to life The way people consume television is changing. There is a shift away from linear TV \n<a class=\"moretag\" href=\"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2017\/10\/13\/tv4-play\/\"> [...]<\/a>","protected":false},"author":1,"featured_media":2108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[14,94],"class_list":["post-2107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beeld","category-typografie","tag-letterontwerp","tag-visuele-identiteit"],"_links":{"self":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/2107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":4,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/2107\/revisions"}],"predecessor-version":[{"id":2115,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/2107\/revisions\/2115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media\/2108"}],"wp:attachment":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media?parent=2107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/categories?post=2107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/tags?post=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}