{"id":3415,"date":"2019-05-18T09:21:09","date_gmt":"2019-05-18T09:21:09","guid":{"rendered":"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/?p=3415"},"modified":"2019-05-18T10:52:37","modified_gmt":"2019-05-18T10:52:37","slug":"coole-jaarverslagen","status":"publish","type":"post","link":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2019\/05\/18\/coole-jaarverslagen\/","title":{"rendered":"Jaarverslag ontwerpen"},"content":{"rendered":"

Why Your Annual Report Should Be a Piece of Master Storytelling<\/a>
\nThe annual report is a once-a-year piece of content that\u2019s mandatory for many organizations and a powerful tool for many more. While it can be tedious to assemble, it\u2019s incredibly important. This single piece of communication presents a wealth of information about your organization to many different audiences. How those readers engage with that content affects their perceptions of your business in significant ways.<\/p>\n

If your annual report is simply slapped together as a statement of facts, you are losing a huge opportunity to bolster your brand.<\/p>\n

Narrative anchor<\/strong>
\nSome brands build their reports around a theme, initiative, or goal. This can create a great through line, from your case studies to your stats. Read more<\/a><\/p>\n

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\nExample: Krochet Kids intl. is a non-profit apparel company that empowers those struggling with poverty in Uganda and Peru by teaching them to craft handmade goods. This mission was highlighted throughout the report.We turned the 2013 annual report for Krochet Kids intl. into an interactive infographic, allowing viewers to explore and engage with the story, which also included video and interactive data visualization.<\/p>\n

Human stories<\/strong>
\nWhether it\u2019s a spotlight on your employee initiatives or customer success, humanizing these stories by putting a literal face to them greatly increases your reader\u2019s emotional response.
\nExample: The Krochet Kids intl. report included photos and backstory of the people they work with.<\/p>\n

Design elements<\/strong>
\nDesign is always meant to enhance storytelling. It can also reflect the story of what your company does.
\nExample: As Krochet Kids intl. is an apparel company, we used thread art as a visual storytelling tool.<\/p>\n

Data<\/strong>
\nMake sure your data visualizations are clear and understandable. You can also expand your story by providing comparative insight or additional data sets from previous years.
\nExample: The data visualization included in the Krochet Kids intl. report allowed viewers to explore various data points and see them change month-by-month.<\/p>\n

12 Visual Content Lessons From Warby Parker\u2019s Annual Report<\/a>
\nVoorbeelden<\/strong><\/p>\n

Interactieve jaarverslag kickstarter<\/strong>
\nhttps:\/\/www.kickstarter.com\/year\/2016<\/a><\/p>\n

https:\/\/www.columnfivemedia.com\/best-examples-of-beautiful-annual-report-design<\/a><\/p>\n

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\nAEGIS 2016 Annual Review by SVP Partners<\/strong>
\nThis annual report design features modular design, strong typography, and beautiful data visualizations that make it a joy to flip through. https:\/\/www.aegislink.com\/content\/dam\/aegislink\/about_us\/public\/annual_reports\/2016%20AEGIS%20Annual%20Report.pdf<\/a><\/p>\n

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\nHuman Rights Campaign 2012 Annual Report by Column Five<\/strong>
\nThis annual report design includes unique packaging and bold data visualization that effectively communicates the organization\u2019s story.
\nhttps:\/\/assets2.hrc.org\/files\/assets\/resources\/HRC-AnnualReport2012-web.pdf?_ga=2.73190615.596349285.1539981043-2035587966.1539981043<\/a><\/p>\n

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\nClear Media Limited 2014 Annual Report by Phoenix Communications Limited<\/strong>
\nThis gorgeous annual report used laser-cut technology to carve intricate scenes on each page. When closed, the layers combine to create a colorful overview for the readers.
\nhttps:\/\/www.red-dot.org\/project\/clear-media-limited-annual-report-2014-12610\/<\/a><\/p>\n

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\nPirelli 2013 Annual Report by Cacao Design<\/strong>
\nThis is what happens when you turn a report into art. The sculptural presentation is inspired by the theme (spinning the wheel). The brilliant design of the seemingly off-balance position makes it feel as if the reports are actually rolling.
\nhttps:\/\/www.behance.net\/gallery\/19473333\/Pirelli-2013-Annual-Report<\/a><\/p>\n

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\nPrometey Bank 2012 Annual Report by Backbone Branding<\/strong>
\nThe beautifully drawn animals featured in the pages of this annual report remind readers about the threat of extinction. It also includes some clever data visualization by using animal lifecycles to represent statistical numbers.
\nhttps:\/\/www.behance.net\/gallery\/18918453\/Prometey-Bank-Annual-Report-2012<\/a><\/p>\n

Adobe Stock InDesign templates<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Why Your Annual Report Should Be a Piece of Master Storytelling The annual report is a once-a-year piece of content that\u2019s mandatory for \n [...]<\/a>","protected":false},"author":1,"featured_media":3416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164,12,3],"tags":[172],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identiteit","category-kleur","category-typografie","tag-jaarverslag"],"_links":{"self":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/3415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/comments?post=3415"}],"version-history":[{"count":25,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/3415\/revisions"}],"predecessor-version":[{"id":3453,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/3415\/revisions\/3453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media\/3416"}],"wp:attachment":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media?parent=3415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/categories?post=3415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/tags?post=3415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}