{"id":888,"date":"2016-09-15T11:19:01","date_gmt":"2016-09-15T11:19:01","guid":{"rendered":"http:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/?p=888"},"modified":"2016-09-15T11:19:01","modified_gmt":"2016-09-15T11:19:01","slug":"why-making-mood-boards","status":"publish","type":"post","link":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/2016\/09\/15\/why-making-mood-boards\/","title":{"rendered":"Why making mood-boards?"},"content":{"rendered":"
Dik: “Mood Boards allow the ‘designer’ to quickly explore and position high-level concepts, feel, tone of voice, colour, typography etc. without the expense of creating physical entities.<\/p>\n

It also develops a communication platform between you and your client so they have the opportunity for either early ‘buy-in’ to your proposal or to raise any concerns they may have.<\/p>\n

How many times have you put forward a design to hear the fateful words:
\n‘I don’t like [insert colour\/typeface\/shape here]’<\/p>\n

You can cover any of these issues (and more) in your mood board and have your client agree the route to follow, before you even open Illustrator.”<\/p>\n

…<\/p>\n

Andy: “One of the things that interested me was when Mr. LLB<\/abbr> asked his client to make a mood-board containing cuttings from magazines, photographs and fabric samples to give him an idea of what they liked and didn’t.”<\/p>\n

…<\/p>\n

Kate: “I used to work in a large game design company, and the boards they’d come up with were pretty damn amazing, so when I had to come up with something for a miniatures painter, I kept on throwing images at her as the sort of mood and style she wanted. And it was a great way to explain things to people without getting techie.”<\/p>\n

…<\/p>\n

Tim: “We’ve also taken a selection of mood boards to a client to act as a catalyst to get things going (collections of photos from stock libraries). We also give them a selection of websites to choose hot and cold ‘aspects’ from (so that when they say they like a website, we know they mean ‘we like the glowing red button’ not the loveley pastel colours).<\/p>\n

…<\/p>\n

Clint: “I think they’re especially useful when designing for an audience that you are not entirely familiar with. For example, we did a project around furniture for teenagers. To prep, we all created mood boards to help get into the mindset of teenagers and get a feel for what appeals to them. It was helpful for establishing a look or feel that might be outside of your normal design thinking.”<\/p>\n

…<\/p>\n

Sander: “It really helps to communicate suggestions of branding or layout\/shapes as part of a creation process and as a method of elimination.”<\/p>\n

…<\/p>\n

Marcus: “Does anyone have any suggestions as to the best way of putting them together — should they have any sort of structure or zoning, or should everything be random? My right-brained mind wants to organise things — perhaps with horizontal and vertical axes, colour on the horizontal, mood or something along the vertical?”<\/p>\n

..<\/p>\n

Tom: “It’s good if you looking for idea’s or inspiration. For example, a client wanted a Japanese feel so i’ve been looking on flickr for idea, reading blogs and magazines. I now have this “mood board” in photoshop that I can draw upton for ideas.”
\nGevonden op: http:\/\/www.stuffandnonsense.co.uk\/archives\/design_mood-boards.html<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Dik: “Mood Boards allow the ‘designer’ to quickly explore and position high-level concepts, feel, tone of voice, colour, typography etc. without the expense \n [...]<\/a>","protected":false},"author":3,"featured_media":889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[101],"class_list":["post-888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beeld","tag-moodboard"],"_links":{"self":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/comments?post=888"}],"version-history":[{"count":1,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/888\/revisions"}],"predecessor-version":[{"id":890,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/posts\/888\/revisions\/890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media\/889"}],"wp:attachment":[{"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/media?parent=888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/categories?post=888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vakgroep.cmd.hr.nl\/algemeen\/inspiratie\/wp-json\/wp\/v2\/tags?post=888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}